5 SEO Tips Your Business Should Live By
When browsing the Internet, you’ll find quite a number of tips related to SEO or search engine optimization. This is because a good number of small business owners are now venturing into website development. It’s the new “in” thing in advertising because people now spend more time online than they do watching television. Below are sure, best practices you can be sure would bring in visitors to your website.
Focus on good content. Internet Marketing is not about keyword stuffing, which can get you into more trouble than you’re prepared for, so if you must optimize your page targeting specific keywords, keep the frequency to a minimum. A maximum of 2% or even 1% is a safe bet. Keep the keyword usage at the back of your mind because the thing that you’re supposed to be focusing on, really, is the human factor of your website. Write to please human visitors because the popularity of your website will depend on the usefulness of your content. As long as you are able to give useful information to your human readers, everything else will fall into place.
Invest in links. Establish good relationships with other bloggers first and foremost by providing good content. Good, somewhat generic, but useful self-help blogs which are related to the products you’re selling can by syndicated or reposted in a number of ways. They can be reposted in blogs with links crediting you for the hard work, or interested readers could share the link to your website using social networking sites. A content that’s good, interesting, and spunky when possible can go viral in a matter of hours. You can also purchase links from small business seo providers in the niche and get the diversity and link volume you need to have your site naturally optimized. Invest not only your money but your time in these links. The more credible your website is, the better it would rank in search engines.
Provide sitemaps. Internal linking and site maps can speed up the indexing process of search engine crawlers. Some blogs and websites take up to a year to be included in listings because they don’t have proper sitemaps. The search engine crawlers are having difficulty finding their way around the site. Site maps are also helpful for human visitors. This would save them the trouble of having to plow through all your content. If they need anything from your website, they can simple click on a tab and they can be redirected to the content they are looking for.
Make your filenames and URLs search engine optimized. A URL address that ends with a series of letters and numbers are less likely to be indexed compared to one named after a relevant keyword. Name your page URLs wisely so they can be indexed properly by search engines. Since search engines also index image files, name your uploaded images according to their subjects as well.
Avoid big files. Big image files including animated cursors, flash images and uncompressed images can and will delay the downloading of your web pages. This can be bad for both search engine rankings and your appeal to human visitors. Keep things simple and use only files which allow for easy downloading. This way, you won’t turn away crawlers and human visitors who may have slow Net connection.