Small Business SEO: Needs high quality content
Most small business owners today depend on seo for small businesses to gain leverage over their competitors online. This is a smart move, and is much better than gauging all sales performances on their website’s search engine optimization alone. While seo is a vital aspect of one’s marketing plan, business owners must also remember that it’s just a part of the marketing plan. If anything, search engine optimization efforts should be carried out so that they meld well with the business owner’s other marketing strategies, but should not be seen as an end- and be all.
Search Engine Optimization in Reality
In reality, seo for small businesses can only bring visitors to the website, period. There’s no guarantee that they could generate sales. However, this isn’t such a bad thing because this is also the way traditional advertising works. Advertisers are not really as concerned about sales as they are about awareness. The advertiser’s job is to make the public know that such a product or service exists. Once the awareness is established, more proactive marketing aspects can do their jobs to ensure that the service or product is the best out there.
This is why seo for small businesses is concerned about getting the best kind of exposure online. If, in advertising, this is a matter of pegging the right markets and making the magic wheels of trading work, search engine optimization is all about being indexed for the right kind of keywords.
Keywords or query words are the words which potential clients punch into search boxes to find what they’re looking for. Nothing can be easier, and at the same time harder, than looking for the right keywords. One must be very insightful to be able to put him/herself in his/her clients’ shoes. There’s also the matter of knowing whether or not the most popular keyword would get the site to rank better, or if there’s more “opening” for opportunities in a less popular keyword.
Use high- to medium-popularity popularity
The safest bet in terms of seo for small businesses is to use highly popular keywords mixed in with not-so popular but still in-demand keywords in the text. Of course, these keywords must be used in reasonable frequency because when words are used too frequently in a text, it could be very annoying to human readers and could be marked as spam by most search engines. The last thing you’d want, as a small business owner operating online, is to be blacklisted by the top search engines.
High quality content, or articles which are written well and are informative, can get you far. When you put the keyword usage as a secondary concern, and you focus more on the research and the kind of information you can offer in your website’s text, you’ll see that seo concerns for your website will just work themselves out. This is because one of the primary proponents for seo for small businesses is the number and the diversity of link backs to your website. You will only get this is other people are “recommending” your website by putting a link to your site on their own blogs.
The only way to get these links for free is to be a valuable source of information online. If you find that your website has mostly product descriptions, you might want to incorporate an informative blog page into your site as well. Don’t forget the call-to-action at the end of your blogs so you can lead customers to your sales pages…majorly important for small business seo!