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Google Penguin 2.1 Update – What Happened and What To Do Now

Posted by on 10:11 pm in Blog | 0 comments

What happened? So on the 4th of October google released their fifth installment of their penguin algorithm, designed to combat web spam. 1000′s of webmasters were affected, including real, small businesses not doing any link building, right down the food chain to those engaged in aggressive or even blackhat link building tactics. We have the unique vantage point of having a birds eye view of what’s happening, since we manage 100s of SEO campaigns and track 1000s of keywords and we’re going to share our findings in this post...

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Google Hummingbird – wait…what?

Posted by on 12:09 am in Blog | 0 comments

Google Hummingbird – wait…what?

Yes. They have pulled yet another random animal out of their nature bag to use as a name for their latest update. So what’s it about? Well, in summary, Hummingbird is supposed to consider question based searched including “how” “why”, “where” and “when” in addition to the regular content keywords. Although they say it’s designed to help smaller sites rank, we at InterSites reckon it’s more about voice search on Android devices. Apple fans using Siri tend to ask questions, rather than simply using keywords like they might...

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May Newsletter

Posted by on 10:17 am in Newsletter, Search Engines, The Blog | 0 comments

Another Month, Another Google Update It seems like just yesterday that Google released their algorithm update – well, they’re at it again (they always are!). Known in the wild as Panda 3.6, the update seeks to balance a number of things including the value of certain types of backlinks.   From what we’ve seen this month, many people have slipped a few places for one or two keywords, while others have improved. A large part of the update seems to have favored larger brands and has given them a lift accordingly. Many SEO agencies are...

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April SEO Newsletter

Posted by on 1:48 pm in Newsletter, The Blog | 0 comments

April SEO Newsletter

Welcome to the April Newsletter!   The Panda Bites Again We know all too well that there are hundreds, probably thousands of ‘SEO agencies’ out there, all vying for your business (even WE get spam trying to sell us cheap SEO!).   It’s a competitive marketplace with lots of new players trying to get an edge on what works in SEO and what doesn’t. This has recently lead to a worrying trend of small agencies offering low cost SEO without telling you that the quality will also be of little value, either now or in the long run. What do I...

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The REAL Cost of Search

Posted by on 1:12 pm in Search Engines, SEO Articles, The Blog | Comments Off

The REAL Cost of Search

It’s pretty easy to put a price on your own SEO services. You’ve got the cost of article writing, the cost of syndication etc (assuming you don’t do all these tasks yourself). But what about the cost of search? By that I mean the cost of providing a search engine service for us to use. Well there are some interesting facts and figures here and you might be even more surprised to learn that there’s more to Google’s own algo updates than meets the eye.   Let’s start with Googleplex, that 47,000 square meters of sprawling set of offices and...

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Back to School Mini-Series Part 1

Posted by on 8:44 pm in SEO 101, SEO Basics, The Blog | Comments Off

Back to School Mini-Series Part 1

Let’s face it, no right-minded person launches a website with the goal of it being invisible – everyone would like their page to show up slap bang at the top of Page 1 in Google, Bing and Yahoo! It can happen by itself but it takes time. A lot of time. Everyday, we speak to owners of websites who aren’t sure where to start to help themselves get found online, or at least in the visible search engine results. In this three part mini-series, we explain some of the simple things you can do to help your own SEO. You’ll...

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What are SEO Services Even For?

Posted by on 7:11 pm in SEO for Small Businesses, SEO Services, Small Business SEO, The Blog | Comments Off

What are SEO Services Even For?

Search engine optimization, otherwise known as SEO, is what people use to get their websites ranked higher within search engines. Knowing what SEO services you need to look for can help you a lot in your internet marketing campaign. In this day and age it’s important to be seen in search engine results. This will benefit you if you’re anything from a blogger to a business. If you’re not ranked high on a search engine, you won’t have as much traffic on your site as you could have. By being ranked low on a search...

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Advertising Programs vs. Organic SEO

Posted by on 5:01 pm in SEO for Small Businesses, SEO Services, Small Business SEO, The Blog | Comments Off

Advertising Programs vs. Organic SEO

Advertising vs Organic SEO Small business owners, especially those who are still new to search engine optimization, get confused about organic search engine optimization and advertising programs which help to keep websites on top of search queries even if they’re considerably new in the niche. Below are some facts which should help clarify the confusion. Small business SEO is long term but takes 6 months to a year to reflect. Organic search engine optimization tactics can give you long term placements on search engine queries, but it does...

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Top Secrets about Small Business SEO

Posted by on 3:16 pm in SEO for Small Businesses, SEO Services, Small Business SEO, The Blog | Comments Off

Top Secrets about Small Business SEO

Top Secrets about Small Business SEO Developing a website or a blog is one of the most economical and effective ways you can market your business. However, there is one factor you need to watch out for: competition. Very few business owners actually know what to do when it comes to small business seo. They’re able to put up impressive content and lay out fancy website pages, but they’re unable to optimize the website so it would rank well on search engines. Smart content The quality of your textual content will make or break your small...

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The value of high quality content

Posted by on 10:57 pm in SEO for Small Businesses, SEO Services, Small Business SEO, The Blog | Comments Off

Small Business SEO: Needs high quality content Most small business owners today depend on seo for small businesses to gain leverage over their competitors online. This is a smart move, and is much better than gauging all sales performances on their website’s search engine optimization alone. While seo is a vital aspect of one’s marketing plan, business owners must also remember that it’s just a part of the marketing plan. If anything, search engine optimization efforts should be carried out so that they meld well with the business owner’s...

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