Best Digital Campaigns of 2019

In 2019, some of the strongest digital campaigns did more than attract clicks. They turned cultural moments into conversation, used technology to solve practical problems and gave audiences a reason to share. There is no single measure of the “best” campaign, but the examples below stood out for their creativity, relevance and ability to connect with people online.

Greggs: the vegan sausage roll launch

Greggs made the launch of its vegan sausage roll a major talking point in the UK. A playful social media exchange with broadcaster Piers Morgan helped propel the product into the news and across social platforms. The campaign worked because it combined a clear product announcement with a confident, distinctly British sense of humour. Rather than relying on a conventional launch message, Greggs joined a conversation that people were already following.

Nike: Dream Crazier

Nike’s Dream Crazier film, narrated by Serena Williams, celebrated women who challenged expectations in sport. Released during the build-up to International Women’s Day, the campaign paired an emotional story with a strong brand message about ambition and equality. Its powerful video creative was made for online sharing, while its subject matter encouraged a broader conversation beyond sport.

Spotify: Wrapped 2019

Spotify Wrapped turned listeners’ yearly music habits into personalised summaries they could share online. The campaign gave users content that felt individual while also creating a collective moment across social media. Its success came from making the audience part of the experience: listeners were not simply shown an advert; they were given something about themselves to post and discuss.

IKEA: ThisAbles

IKEA Israel’s ThisAbles project explored how simple adaptations could make furniture more accessible to people with disabilities. The campaign shared designs for add-ons that could be downloaded and produced using 3D printing. It demonstrated a valuable principle for digital marketing: technology can be more than a promotional channel when it helps address a real need.

Dove: Project #ShowUs

Dove’s Project #ShowUs aimed to broaden the representation of women and non-binary people in media. Developed with Getty Images and Girlgaze, the project created a collection of images featuring people often under-represented in stock photography. By making the image library available for commercial use, Dove connected its message with a practical resource for publishers and brands.

adidas: She Breaks Barriers

With She Breaks Barriers, adidas drew attention to the obstacles faced by women and girls in sport. The initiative used digital storytelling and community voices to highlight issues such as visibility, access and representation. Its strength lay in giving the campaign a purpose beyond product promotion and inviting people to take part in a wider discussion.

Burger King: Traffic Jam Whopper

In Mexico City, Burger King used traffic data and location-based technology to promote delivery to people stuck in heavy traffic. The Traffic Jam Whopper campaign combined mobile targeting, live information and a familiar customer problem. It showed how digital tools can make an offer more relevant by responding to where people are and what is happening around them.

The Tampon Book

German social enterprise The Female Company used an unusual product to draw attention to the tax applied to menstrual products in Germany. The Tampon Book packaged tampons as a book, which qualified for a lower tax rate, and used the idea to spark debate about the so-called “tampon tax”. The campaign earned attention because its central concept was both easy to understand and closely tied to the issue it addressed.

What made these campaigns stand out?

These examples took different approaches, but several common themes emerge. The most effective campaigns in 2019:

• Gave people a reason to participate: Spotify Wrapped and Greggs’ social activity invited audiences to share, react and join in.
• Connected creativity with a clear purpose: IKEA, Dove and adidas linked their communications to practical or cultural issues.
• Used technology in context: Burger King’s campaign made location data useful to customers rather than using it simply for novelty.
• Made the idea easy to explain: Each campaign had a central message that audiences could quickly understand and pass on.

Lessons for future digital campaigns

The best digital campaigns are not necessarily the ones with the biggest budgets or the most complicated technology. They begin with a clear understanding of the audience, offer a distinctive idea and choose channels that suit the message. In 2019, campaigns that combined cultural relevance, audience participation and practical value were especially memorable—and their lessons remain useful for brands planning digital activity today.

 

Exploring the Top Digital Campaigns of 2019: Frequently Asked Questions

1. What is the best campaign of all time?
2. What are the 3 main types of digital ads?
3. What is the most famous ad campaign?
4. What is the most successful social media campaign?
5. Which brand has the best digital marketing?
6. What do you think makes a good digital campaign?
7. What is the most successful advertising campaigns ever?
8. What are good campaign ideas?

What is the best campaign of all time?

There is no single “best” campaign of all time, as success depends on what matters most: cultural impact, audience engagement, sales or lasting brand recognition. Campaigns such as Nike’s “Just Do It”, Dove’s “Real Beauty” and the ALS Ice Bucket Challenge are often celebrated for their influence and reach. The best campaign is ultimately one that connects with its audience, achieves its goals and leaves a lasting impression.

What are the 3 main types of digital ads?

The three main types of digital ads are search ads, display ads and social media ads. Search ads appear in search engine results when people look for particular terms, while display ads use formats such as banners, images or video across websites and apps. Social media ads appear on platforms such as Facebook, Instagram, LinkedIn and X, where they can be targeted by factors including interests, location and demographics. In 2019, many successful campaigns combined these formats to reach people at different stages of their online journey.

What is the most famous ad campaign?

There is no single “most famous” advertising campaign, as recognition varies by audience and country. Among the most iconic campaigns of all time are Nike’s “Just Do It” and Coca-Cola’s “Share a Coke”. Looking specifically at 2019, Spotify Wrapped became especially visible online by turning users’ listening habits into personalised, shareable summaries, while Greggs’ vegan sausage roll launch made a major impression in the UK through its playful social media coverage.

What is the most successful social media campaign?

There is no single measure of success, but Greggs’ 2019 vegan sausage roll launch was one of the UK’s most memorable social media campaigns. A witty exchange with Piers Morgan helped the launch go viral, attracting widespread attention and turning a product announcement into a national conversation. Its success came from combining a timely message, a distinctive sense of humour and plenty of audience engagement.

Which brand has the best digital marketing?

There is no single brand with the “best” digital marketing, as success depends on a campaign’s goals, audience and results. In 2019, brands such as Spotify, Nike, Greggs and IKEA stood out for creating distinctive campaigns that encouraged people to engage and share. Spotify Wrapped made personal listening data social, while Greggs used humour to build conversation around its vegan sausage roll. The strongest example for your business is the one whose approach best fits your audience, values and objectives.

What do you think makes a good digital campaign?

A good digital campaign starts with a clear goal and a strong understanding of its audience. It delivers a relevant, memorable message through the channels people use, with creative content that encourages them to engage or take action. The best campaigns also feel authentic, offer genuine value and make it easy to measure what worked—so the results can inform future marketing.

What is the most successful advertising campaigns ever?

There is no single universally agreed “most successful” advertising campaign, as success can mean sales, cultural impact, brand recognition or longevity. Often-cited examples include Nike’s “Just Do It”, which helped establish a lasting brand message, Coca-Cola’s “Share a Coke”, which encouraged personalisation and social sharing, and Apple’s “1984” advert, remembered for its distinctive launch and cultural influence. The strongest campaigns tend to combine a clear idea with a deep understanding of their audience—and deliver results that last beyond the initial buzz.

What are good campaign ideas?

Good campaign ideas start with a clear understanding of your audience and a specific goal, such as increasing awareness, encouraging sign-ups or driving sales. In the spirit of the best digital campaigns of 2019, look for a simple, distinctive concept people will want to engage with or share: a useful tool, an interactive experience, a timely response to culture or a story that gives your brand a meaningful role. Make sure the idea fits your audience, works well on the channels you plan to use and has a clear way to measure its success.