-
Further Digital Marketing: Strategies for Sustainable Business Growth

Further Digital Marketing: Building on the Basics Digital marketing is not a one-off activity. As audiences, technology and search habits change, businesses need to keep developing how they reach and engage people online. Once the essentials are in place—such as a clear website, useful content and active social channels—the next step is to make marketing…
-
The Google Online Marketing Challenge: A Hands-On Guide to Its Legacy

The Google Online Marketing Challenge: A hands-on lesson in digital marketing The Google Online Marketing Challenge (GOMC) was a global student competition that gave university teams the chance to plan and run a real online marketing campaign. Rather than learning digital marketing from theory alone, participants worked with a real organisation, set campaign goals and…
-
Google Marketing Academy: A Guide to Courses, Skills and Certifications
Google Marketing Academy: A Guide to Google’s Digital Marketing Training “Google Marketing Academy” is a phrase often used to describe training that helps people learn digital marketing with Google’s tools. It does not necessarily refer to one dedicated academy. Google has offered learning through several programmes and platforms, including Skillshop and Google Digital Garage. The…







