Tag: customer data
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Online Marketing 2019: Key Trends, Strategies and Lessons for Businesses
Online Marketing in 2019: Key Trends and Lessons Online marketing changed quickly in 2019. Businesses faced growing competition for attention, while search engines, social platforms and advertising tools continued to evolve. Successful campaigns relied less on being present everywhere and more on understanding audiences, choosing suitable channels and providing useful, relevant content. Content remained central…
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Salesforce Digital Marketing: A Guide to Connected Customer Engagement
Salesforce Digital Marketing: A Guide to Connected Customer Engagement Salesforce digital marketing brings customer data, marketing campaigns and sales activity together in one ecosystem. Instead of treating email, advertising, websites and customer service as separate channels, businesses can use Salesforce tools to build a more connected view of each customer and deliver communications that are…